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Logos The Greek word logos can mean "word", "sense", or "reason". Logical appeals are directed at the reader's rational sense. The meaning your materials convey--the information itself--operates in the sphere of logos. Appeals to logos are often characterized by objectivity, references to established fact, and sometimes scientific procedures and logical or statistical, forms of "proof". These appeals can be very effective in winning the trust of readers seeking accurate and useful information, but that faith is quickly lost if the information turns out to be wrong, out of date, or otherwise faulty. Ask yourself what you are writing about. What central ideas is your site trying to convey? What is the best form for the material? What are the key terms or categories that can provide an organizational framework for the arrangement of your text?

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